Velora Studio — Brand Identity System · 2026
Design with Purpose.
A single continuous V: a weighted left stem in balance with a hairline right stem, closing to a sharp point. The contrast is deliberate — precision on one side, restraint on the other. It reads clearly at 16 px and holds at 3 m.
Charcoal carries authority and replaces pure black in every print surface. Ivory is the paper itself. Champagne appears only as an accent — a rule, a numeral, one word. Sage is the studio's breathing colour, used sparingly in supporting material.
Cormorant provides the serif voice: headlines, pull quotes, the tagline. Montserrat handles structure — labels, navigation, captions — always tracked wide and set small. IBM Plex Sans Arabic is the Arabic counterpart at equal optical weight, never artificially bolded to match Latin.